5 Ways to Use Big Data in Ecommerce

The influx of Big Data in Ecommerce has been one of the most talked about things in the E-commerce and Big Data world.
Big Data in E-commerce simplifies and basically erases the struggles faced by online retailers.

Comments

Post a Comment

Popular posts from this blog

Introduction to Blockchains & What It Means to Big Data

Image
“Arguably the most significant development in information technology over the past few years, blockchain has the potential to change the way that the world approaches big data, with enhanced security and data quality just two of the benefits afforded to businesses using Satoshi Nakamoto’s landmark technology.” What is a Blockchain? Blockchain   is a distributed database system that acts as an “open ledger” to store and manage transactions. Each record in the database is called a block and contains details such as the transaction timestamp as well as a link to the previous block. This makes it impossible for anyone to alter information about the records retrospectively. Also, due to the fact that the same transaction is recorded over multiple, distributed database systems, the technology is secure by design. With the above in mind,  blockchain is immutable  – information remains in the same state for as long as the network exists. Blockchain and Big Data When you talk
Read more

Why Is There a Huge Buzz Today Around Analytics Though the Field Has Been There for Decades?

Image
Price discrimination and downward demand spiral are widely used analytical concepts/practices in the Airlines and Hospitality industries respectively, long before the term Big Data Analytics was even coined. Incidentally, these concepts have been taught in global elite b-schools for decades. So, how come Analytics, which has been there in practice for decades experience a meteoric rise suddenly? To answer this question, we need to get the Big Picture. Given below are key factors that led to huge buzz around analytics today. Proliferation of Data Sources:  Every day we create  5 quintillion bytes  of data. This comes from digital footprints left on social media platforms, IoT sensors, wearables, transactions to name a few. Interesting fact is that  only 1% of data collected is ever analyzed . To put into perspective all that innovation and insights driven by analytics are from analyzing just 1% of the data collected globally. Change in Customers’ expectations:        
Read more